Search Engine Optimization, or in short, SEO, is a field in continuous change, aimed at optimizing sites for increasing visibility in the online environment. To have results it is essential that the strategy be adapted to current trends.
This is one of the reasons why not everyone working in the field can be called “specialists”, although most are self-titled. Hence the dissatisfaction of the people who contract SEO services, effectively losing their confidence in their efficiency.
Although there are many mistakes that can be made in this area, we will present you with three of the most common ones. Thus, you will be able to more easily evaluate the activity of the people you work with and make sure you benefit from the highest quality SEO services.
Your site does not receive regular audit
Performing an audit is a process after which we can detect errors, such as duplicate content, error links, low upload speed or unoptimized meta tags. However, there are companies that offer SEO services that require a single site audit (usually done in the first phase of the collaboration), without following the errors that appear constantly over time.
The audit of a site also has a role – that of constantly reassessing the content strategy online. At present, dynamism occupies a place of price, which is why many SEO services change over time. You will therefore need to make sure you have an up-to-date keyword strategy and that the site benefits from periodic analysis. Thus, along with the detection of errors, you will always find opportunities to remain relevant in your field of activity.
The keyword strategy is not the right one
This mistake is perhaps among the most common among those who offer SEO services. You can easily fall into the trap of using too general words, with a very high average monthly search volume. However, if your brand does not have great authority and is not likely to outlast the competition, such a strategy will prove to be a waste of money and time. Another example is given by those who underestimate the importance of SEO activity locally, which is why they focus on the wrong or too general keywords.
As a result, you will need to make sure that the specialist you are working with takes this aspect into consideration. Most of the time, it is better to opt for specific expressions that will bring you SERP results faster, as well as personalized traffic.
Let’s take an example: if you have an online auto parts store and you are addressing only the public in Ploiesti, it is better to choose a search term such as “Ploiesti auto parts” than just “auto parts”. In the same vein, if you own a store that sells women’s clothing, you will pay less attention to a keyword such as “ladies’ clothes” and focus on topics such as “evening dresses”, which are more relevant to users.
The link architecture is not well developed
The internal link structure is often underestimated as important, although, of the many SEO services, it offers the most valuable functions for the user experience and the SEO strategy itself:
Provides an easy path to conversion pages;
Spread authority to the less accessible pages of the site;
Provides interactive material for users who visit the site;
It allows you to organize pages through optimized text anchors;
Communicates the most important pages of the site to the search crawlers.
Custom SEO Services
You will also need to implement sitemap.xml and robots.txt. The former allows easier indexing, helping search engines find out more about updates to pages. Robots.txt is a file automatically scanned by Google booties, containing various commands. Therefore, it must be well structured to ensure that the search engines can read it. In conclusion, if you have hired SEO services but no one has told you about these things, it might be better to rethink your investment!
